La Jolla Income Bell Curve

La Jolla Income Bell Curve

I got a mailer today from a publication, the La Jolla Blue Book, which lists local businesses. They’re taking some demographical statistics of their readership (which are the people they send the book to – for free). I had no intention of filling it out, until I saw this line:

Let me emphasize: I cannot truthfully check any of these boxes. What’s astounding here is they didn’t even consider that someone might make less than $25,000 and live in La Jolla, but they spend a whole checkbox on the $100,000 to $1 million bracket.

My new Krups waffle maker (thanks Melissa & Mom!) comes with a warranty card, with a similar demographic-culling intention.

Since Krups sells their products nation-wide, they have to cover all income ranges, which are quite a bit different than La Jolla. I’m thinking maybe I’ll fill out the LJ Blue Book form now, but make my own box so I don’t have to lie about my income. That’ll show ’em poor people live here too!

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