Pareidolia

For a few months I have subscribed to Shorpy, a site that posts high-quality scans of historic American photographs. I save the ones I like, and I've set my computer to rotate randomly through them as my computer desktop picture. This morning I saw something I couldn't ignore! Take a look at the photo below of the [French Market in New Orleans in 1910][2]:

Pareidolia

What do you see just above and to the right of the wagon wheel? You can click on the image for the full view, or look at a zoom-in below:

Cutout

It's Che Guevara, of course! You can clearly see an eye, his beard, two nostrils and hat. He even appears to be sticking his tongue out. I am forced to wonder how his image ended up on a horse-drawn cart in New Orleans eighteen years before he was born. But clearly it's a sign of something profound and mystical. Any ideas?

Che

(Further reading.)